Is Bluehost SEO Tools Start Worth It? Do You Need It?

Last Updated on March 3, 2023

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Two common questions asked regarding Bluehost SEO Tools Start are, is Bluehost SEO Tools Start worth it? Do I need Bluehost SEO Tools Start?

In this review post, we answer these two popular questions and go in-depth on what Bluehost SEO Tools start is so that you have a complete understanding of what the Bluehost addon known as SEO Tools Start is.

By the end of this Bluehost SEO Tools Start review post, you will have all the information needed so that you can make an informed decision on whether or not the Bluehost addon will be right for you.


We are excited to provide you with an exclusive Bluehost discount that will get you up to 73% off Bluehost hosting + a free domain name.

What Is Bluehost SEO Tools Start?

Bluehost SEO Tools Start is a search engine optimization service that helps you reach more people by guiding you through a list of tasks and recommendations, helping you improve your site’s SEO so that you can reach more people interested in what you offer.

Bluehost’s SEO Tools is an addon you can add to your web hosting plan once you have completed signing up for Bluehost web hosting.


SEO, in the name of the Bluehost addon, stands for search engine optimization.

In short, SEO, also known as search engine optimization, is a process in which you improve the quality and quantity of your web traffic through organic search results in the major search engines.

By optimizing your site for SEO, you can begin increasing your web pages ranking for keywords related to what you offer, in return leading to new website visitors and potential customers.

Related: Is Bluehost Package Extras worth it?

A good way to think of this is, let’s say you offer a service or product. You want to show up high on major search engines for that product or service so that when people type in keywords related to what you offer, you show up.

This, in return, can lead to sales and potential customers as they click through and visit your site.

Bluehost’s SEO Tools helps guide you with things you can do and improve on your website to help increase your rankings so that you can show up higher, leading to more web traffic.

Video Tutorial: Is Bluehost SEO Tools Start Worth It? Do You Need It? (Review)

Is Bluehost SEO Tools Start Worth It? Do You Need It? (Review)

Benefits of SEO Tools Start

Next, I want to go over the ten benefits of the add-on SEO Tools, along with going over a quick overview of each and going over the tools included.

Detailed Marketing Report

You’ll get an SEO dashboard in which the tool will provide you with a personalized marketing report and analysis, giving you a detailed plan of action so that you can make changes to your site to improve your SEO.

The tool provides you with a detailed analysis and a Bluehost SEO Tools score to better optimize your web pages for a higher ranking.

Site Search Engine Submissions

The tool will submit your site to search engines automatically. It will submit your site to Google, Bing, and Yahoo.

One thing to keep in mind is for a new site, it will take some time for your site to be found online.

Keep Track Of Site Visitors

This helpful feature will keep track of your site visitors and tell you how much traffic you are getting so you can see how many people visit it along with where they are coming from.

Something to keep in mind is it might take a little bit of time before it will show this information, as you need enough visitors to start showing data for organic traffic with this powerful tool.

Website Rankings

You can check to see how your site is ranking on search engines like Google, Bing, and Yahoo. This tool will also track keywords and how your ranking is doing compared to your competition.

Keyword Discovery Tool

Keyword discovery tool is a free tool that will provide helpful words you can optimize your site for to help you rank better, leading to more organic traffic.

Choosing the right keywords for your pages and posts is crucial in getting more traffic to your website.

Review of your Website

This feature will review your website by providing a site audit and tell you if there are any technical issues that you should look into fixing for your website.

For example, a long loading time as this can impact your search engine rankings. Another example is a missing SSL Certificate, which makes your website secure. This is also a ranking factor.

Optimization of Website

This feature will help you in examining your site when it comes to search engine friendliness. It will make sure your site is structured in a way for search engines and make sure your titles, links, and meta-descriptions are in order.

On page SEO is important for your site’s SEO to help you rank better with major search engines.

Content on Website

The addon will analyze your content and will give you recommendations for making your content better to help it rank better.

Writing high-quality content is one of the most important factors for improving your search engine rankings.

By improving you’re on page optimization, you can improve your site’s seo.


Mobile searches are on the rise, and more and more people use their mobile devices to search online, buy products and services, or schedule appointments.

The tool will analyze your site to make sure it is mobile responsive and loading fast enough for mobile devices.

The Popularity of your Website

Your website’s popularity with SEO Tools is determined based on the number of links to your website from other sites.

High-quality backlinks to your site can improve your search engine rankings. The more high-quality backlinks you have, the better it can help you.

Bluehost SEO Tools Pricing

Now let’s look at the Bluehost pricing of the addon so you know how much does Bluehost SEO Tools cost?

SEO Tools costs $1.99 a month, which comes to $23.88 annually. The addon is billed annually, so you will pay $23.88 and receive SEO Tools for an entire year.

At the end of the year, you will have the option to either renew it or not. The renewal pricing will cost you $5.95 a month, which comes to $71.40 for a year.

Related: Does Bluehost charge monthly or all at once?

Something to keep in mind is you can add SEO Tools to your Bluehost web hosting account at any time you’d like.

For example, let’s say you decide not to go with the SEO Tools add-on now but at a later date, change your mind. You can easily add it to your Bluehost account in the Bluehost portal regardless of the web hosting plan you have.

Something to keep in mind is purchasing the addon at a later date will cost you more than if you sign up for it when first buying Bluehost hosting.

It will cost you $5.95 a month instead of $1.99 a month. Over the course of a year, paying for SEO Tools Start at a later date will cost you $71.40. It will end up costing you $47.52 more.

Next, I’ll walk you through the steps in adding SEO Tools from the Bluehost portal if you decide you want it at a later date.

Here’s what the Bluehost portal looks like once you have an account with Bluehost.


Click the Marketplace tab in the left menu area.


From the dropdown, find the add-ons tab and click it.


It will now showcase Bluehost add-ons that you can add to your Bluehost account. Find Bluehost SEO Tools in the list of add-on choices and click it.


It will now give you two different plans to choose from. You will see the Bluehost SEO Tools Start plan and the Bluehost SEO Tools Grow plan.


Over to the right, you will see Add Bluehost SEO Tools. Where it says choose a plan, click it, and from the dropdown, you can change it to the Start plan.

Where it says select a domain, you can click this and choose from the dropdown all the domains you have with your Bluehost account in which you want the SEO Tools add-on to be for.

Once you are done, click the buy now button to proceed in purchasing one of the SEO Tools plans.

Difference Between The Two SEO Tools Plans

Now let’s cover the difference between the SEO Tools Start package and the Grow package.

For most, the SEO Tools Start package will work just fine.

The Start plan comes with ten target keywords you can track for your search engine rankings. It will provide you with a weekly scan of your ranking’s positioning.

Two competitor reports so you can compare your site to the two competitors that you input. A step-by-step search optimization plan to better improve your site. And a monthly progress report.

The Bluehost SEO Tools Grow plan provides you with twenty keywords to track for your search engine rankings. It will provide you with a daily scan of your ranking’s positioning.

Four competitor reports so you can compare your site to the four competitors that you input. It provides you with a step-by-step plan to better improve your site.

Lastly, a prioritized improvement list helping you improve your search optimization on your site.

Bluehost SEO Tools Start vs. Yoast SEO

Bluehost SEO Tools Start is a good add on offered when it comes to search engine optimization. It can provide some helpful reports and suggestions to help optimize your site for ranking in search engines.

SEO Tools Start can be helpful to beginners if you aren’t too familiar with the basics when it comes to search engine optimization.

If you will be using WordPress to build your website or blog, there is a free version of Yoast SEO that is extremely helpful in optimizing your website for better rankings.

Related: how to build a website with Bluehost

Related: how to start a WordPress blog on Bluehost

It is one of the most popular SEO plugins. The Yoast SEO plugin is powerful when it comes to ranking and being found online.

It provides you with all the tools you need to get your site set up correctly and to be found online.

It has an SEO analysis on posts and pages you are creating or editing that will give you all the things you should be doing to better rank your site.

It’s extremely powerful.

You can put in a focus keyword that you are targeting to rank for. It will let you know improvements you can make and things you need to change to better optimize the post based on the focus keyword you put in.

You can change the SEO title that will show in search engines along with the meta description. Yoast SEO also sets you up with an XML sitemap that will tell search engines which pages to crawl and index to be found online.

The difference between Bluehost SEO Start and Yoast SEO is Bluehost SEO Tools Start provides you with a report on your rankings with competitors and keywords, along with suggestions to help make your site better. Yoast does not.

Yoast SEO takes care of the more technical aspects of SEO. Yoast doesn’t provide reports like Bluehost’s SEO Tools do. Yoast SEO also doesn’t offer site search engine submission.

Bluehost SEO Tools Alternatives

Free SEO alternatives to SEO Tools are Yoast SEO and RankMath.

Both plugins provide the technical side of SEO and getting your website set up correctly.

The plugins also help guide you on posts and pages that you create with recommendations on content length, interlinking, title, keywords, how many times your focus keyword should be used, and much more.

Yoast SEO or RankMath combined with Google Search Console, formerly known as webmaster tools and Google Analytics, are great free tools that you should be utilizing for your website.

Is Bluehost SEO Tools Start Worth It?

So, is Bluehost SEO Tools worth it?

Yes, Bluehost SEO Tools Start is worth it if you are new to search optimization and need beginner-friendly guidance on optimizing your site for search engines through a detailed action plan. It can also be worth it if you find the free tools like the marketing report, SEO score, and analysis feature helpful.

If you are familiar with optimizing your website, have some knowledge, or are willing to learn some basics about it, one of the SEO Tools alternatives mentioned in the above section might be a better fit.

Here’s a post on how to install WordPress on Bluehost.

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Final Thoughts

We hope you found this Bluehost SEO Tools Start review article helpful and that it helped you have a complete understanding of not only what Bluehost SEO Tools Start is, but if you do need Bluehost SEO Tools Start.

Let us know in the comments below if you liked this post! We would love to hear from you.

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